The toy company arranged this when they realized that while toy advertising was strictly regulated in the depiction of toys in animation, those regulations did not apply to advertising for a literary product, so the commercials for the comic book could introduce new characters and equipment. In an unusual move, Hasbro arranged for the series to be advertised on TV, an unprecedented marketing move for the medium. Joe series was based primarily on this unused pitch. Before the relaunch, Hama had an idea for a Marvel Universe comic called Fury Force, which would have seen the son of Nick Fury put together a team to fight Hydra, Marvel's resident terrorist group his G.I. Joe: A Real American Hero (Marvel), a comic book written by Larry Hama. An arcade game created by Konami based on both versions of G.I.Joe: A Real American Hero. DIC Entertainment took over following the movie and produced two more seasons before ending the show in 1991. Sunbow produced two seasons and a movie intended for theatrical release, but the failure of The Transformers: The Movie caused it to instead be released direct-to-video. Though the more remembered of the two continuities today, the cartoon is also infamous for its less realistic depiction of war: both sides used lasers instead of bullets, there were no deaths, and whenever an aircraft was destroyed its pilot had to be shown parachuting out of it. Joe: A Real American Hero, an animated series from Sunbow Productions and Marvel Productions. The following year, Hasbro tried to keep the franchise going with the successor Super Joe, a line of 8-inch figures with a Science Fiction theme, but this Continuity Reboot lasted only two years. Joe to survive Vietnam, the line was eventually ended in 1976. However, the increasing opposition to The Vietnam War caused the brand's popularity to decline, so in the late 1960s the franchise reinvented itself as the "Adventure Team", trading warfare for exploration in exotic locations. Joe was the name of the main character, and the figures were based on each branch of the United States military. Notably, the original toys were the very first to be called "action figures" (to appeal to boys who didn't want to play with "dolls", although the line was conceived as a Spear Counterpart to Barbie). is a franchise created by American toymaker Hasbro in 1964 to promote their line of military toys. The name was popularized by cartoonist Bill Mauldin and journalist Ernie Pyle, who eventually had his own G.I. There was even a movie titled The Story of G.I. Joe" (for Government Issue Joe) was slang for an American rank-and-file soldier. Joe name origin As far back as World War II, "G.I.
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